Anti-social

Who told Tesco they should have a Facebook page?

I just don’t get it. Surely, they already know more about their customers than virtually any other retailer on the planet, and have one of the most successful DM/loyalty programmes in the form of Clubcard.

Yes, they’ve got lots of likes, because they’re Tesco. But the most exciting thing that seems to have happened on the page is a giveaway cock-up back in July.

In fact, the only reason I would visit the page is to complain.  

I'd love to know what Tesco think they're gaining here. Yet again, proof that just because social media is easy to do, doesn’t mean it’s easy to do well. Or that everyone should be doing it.